Apple stores are typically regarded as providing one of the more pleasant experiences you can find in the retail shopping world.
This doesn’t happen by accident. Apple has meticulously planned every little detail of their stores from the physical design, to the customer service the “specialists” provide, which will ultimately make you spend money on their precious products.
Business Insider spoke with Carmine Gallo, an expert on Apple’s employee training to learn more about the secrets behind the brand’s unique customer service. This video explains more.