With an expanded role now reaching all touch points of an organisation, the number of stakeholders under a CMO’s remit can easily reach into the hundreds.
Managing employee collaboration across this expansive role is a significant challenge. As well as looking at external technology solutions, marketers are looking at internal processes to create collaboration. For some, it could be a new way of conducting meetings or sharing information; for others, it is working to integrate new communication tools and reducing traditional communications channels like email. But marketers are still experiencing challenges when it comes to managing and working with people outside their offices. This includes external stakeholders for the business and, for those in multinational organisations, colleagues abroad.
Technology can bridge this collaboration gap. This video, based on a white paper entitled: “Collaboration: driving the evolution of the CMO” by Microsoft Australia explains more.