Follow James On His Omni-Channel CX Journey

Technology will always plays a big part in the lives of consumers and their overall experience. Yet when technology enables context-aware and real-time services, richer customer interactions and greater personalisation, life takes on new meaning for consumers.

This video by SAP Telco follows an imaginary consumer called “James” through his day of interacting with the many services that his telecommunications service provider delivers. It provides a snap shot of how technology and telecoms can greatly improve CX across different (omni) channels.

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