Artificial Intelligence marketing is a reality with organisations such as IBM going deeper into marketing – including travel marketing. Through a series of acquisitions it synthesized key solutions into a new services division, Watson Marketing. Watson refers to IBM’s cognitive artificial intelligence (AI) platform. A year ago IBM began adding Watson to its marketing suite, and in the travel sector specifically, Watson Marketing is attempting to help airlines hotels, casinos and resorts with campaign automation, real-time personalisation and similar digital marketing tools. This video explains more and includes a case study on Mammoth Resorts a large mountain resort operator in California.